MEET OUR TRAINERS

The quality of our carefully selected trainers has been a major driver in developing our reputation, not only have each our trainers many years of successful real business experience in their chosen field, they are engaging, passionate and patient also. 

  • Chris NorthChris North

    Chris has over 25 years global entrepreneur and investment experience and is also the Founder and MD of GamCrowd.

    Chris is a proven entrepreneur and investor with 25 years’ experience of various businesses in Asia, Australia, and Europe, with the last 17 years spent based in the UK working in the gambling industry. Skilled and experienced in founding pioneering and innovative businesses from setup right through to exit, with his last exit being the sale of Fox Poker Club to Genting in 2011.

    Chris is the founder and is currently MD of www.GamCrowd.com, home of ideas and innovation for the gambling industry. GamCrowd is the first dedicated channel to focus on gambling technology and the rapidly evolving wider tech landscape.

  • Lee graduated with an MBA from the University of Strathclyde and is a Fellow of the UK Chartered Institute of Marketing.

    He held senior marketing and commercial roles with the Hertz Corporation in both the UK and Europe, whilst over the past 15 years has had CEO/COO positions with Tote Direct, Coral-Eurobet plc, Chartwell Games International, Boylesports and ONEworks. During this time, he has managed trading rooms in the UK, Gibraltar and Ireland, and led the team which developed the Tote Scoop6, the first new TV horseracing bet in 25 years.

    Currently, Lee is the founder/CEO of Gaming Economics, an international e-gaming consultancy and advisory business. He is also a business mentor with Bright Ideas Trust, an award-winning UK charity that provides start-up finance and business advice for young entrepreneurs.

    Lee RichardsonLee Richardson

    Lee Richardson is an accomplished marketer with over 25 years experience and is a Fellow of the UK Chartered Institute of Marketing. Lee is also the founder/CEO of Gaming Economics, an international e-gaming consultancy and advisory business.

  • Tom GalanisTom Galanis

    Tom Galanis is an iGaming affiliate marketing specialist. Since 2005, he has led and assisted in the development and management of dozens of affiliate programs for companies and is a well-respected writer and speaker.

    Tom Galanis is an iGaming affiliate marketing specialist. Since 2005, he has led and assisted in the development and management of dozens of affiliate programs for companies such as bet365, the Gala Coral Group, Betsson and the Rank Group.
    Tom provides affiliate management, master affiliate recruitment and broader iGaming & social gaming consultancy services to start ups and established operations alike. This depth of experience allows him to offer unique insight into the inner workings of affiliate management roles and deploy proven, innovative strategies and individual action plans to maximise affiliate programme contributions to an operator’s customer acquisition results and bottom line.
    In 2015, Tom was inducted in to Global Gaming Business’ 40 Under 40 class and is a well-respected writer and speaker, having featured prominently in a wide range of industry publications and conferences around the world. 

  • Minze Zwerver started out his 30 years’ experience of working in casinos as a French Roulette Croupier in his home town of Zandvoort, since then he learnt the ins and outs of tables games by working his way up through various roles in casinos in Holland to management position. 

    Minze then began to help other casino organisations in Europe to start up their own casinos, including Swiss Casinos Group and Casinos Austria. Today, Minze currently works as a trainer and auditor and spends his time consulting in casinos worldwide. .

    Minze Zwerver

    Minze Zwerver has over 30 years’ experience of working in casinos, learning the ins and outs of tables games by working his way up through various roles in casinos in Holland to management position. 

  • Wendy LawrenceWendy Lawrence

    Wendy Lawrence is an experienced lottery professional having worked on both the operator and supplier side during her career. Wendy was a founder member of the initial Camelot UK National Lottery start up team, creating, launching and managing National Lottery Instants.

    Wendy Lawrence is an experienced lottery professional having worked on both the operator and supplier side during her career. Wendy was a founder member of the initial Camelot UK National Lottery start up team, creating, launching and managing National Lottery Instants.

    For the last 10 years, Wendy has worked as a consultant within several of the leading lottery vendors working on strategy, business development and most specifically, interactive development and e-marketing.

    An experienced eCommerce strategist and operator, with over 20 years of marketing experience, Wendy has pioneered innovation, being at the forefront of developing interactive customer strategy and marketing across a range of direct to consumer businesses in lottery, finance, retail and travel.

  • Marcello Cascone è un appassionato professionista del settore delle case da gioco con più di 15 anni di esperienza, acquisita tramite diverse posizioni manageriali in aziende attive in diversi angoli del globo.
     Profondo conoscitore di tutti gli aspetti operativi di una casa da gioco, prima della sua collaborazione con la TGA fonda la Gaming School, un’azienda di consulenza e formazione con sede a Torino con la quale, per conto di organizzazioni private e governative, elabora, sviluppa e trasmette manuali operativi e formativi per la crescita delle performance interne e delle risorse umane, massimizzando la redditività sia dell’Area Giochi Tradizionali che dell’Area Giochi Automatizzati.

    Marcello CasconeMarcello Cascone

    Marcello Cascone è un appassionato professionista del settore delle case da gioco con più di 15 anni di esperienza, acquisita tramite diverse posizioni manageriali in aziende attive in diversi angoli del globo.
     

  • Kim McCabe

     Kim is an accomplished executive with over 20 years of progressive experience in the Gaming Industry and is a Certified Public Accountant and Certified Anti-Money Laundering Specialist with extensive experience in regulatory compliance.

    Kim McCabe, Vice President AML Services for Spectrum Gaming Group, has over 20 years of experience in the gaming and hospitality industry. Her experience includes Consulting Director at McGladrey, LLP, over 13 years in various executive roles with Las Vegas Sands Corp. and six years with Nevada Gaming Control Board. McCabe is a Certified Public Accountant and a Certified Anti-Money Laundering Specialist. She has been a presenter at AML conferences in the U.S. and Beijing, including at the Nevada Society of Certified Public Accountants Gaming and National Indian Gaming Association conferences. 


    McCabe has designed, authored and implemented compliance programs and internal control systems. She has provided advisory services relative to performance and business process improvement, strategic business planning and revenue optimization. She has assisted entrepreneurs and gaming manufacturers seeking to introduce gaming innovations to the casino industry (internal controls, testing, application submissions and trial period assistance).  


    In her many roles at LVSC, McCabe assisted with the successful licensing and openings of casino operations in the U.S. and Asia. She served as corporate vice president of compliance, executive director of information technology business solutions, executive director of casino marketing administration and corporate director of internal audit. In these various roles she was responsible for corporate compliance, I.T. development, casino marketing, surveillance and internal audit. Prior to LVSC she was with the State of Nevada Gaming Control Board where she worked as an audit agent. 

  • Ashley Sandyford-Sykes conceived and led Openbet Casino and Microgaming Quickfire, and is now a trusted advisor to eGaming Games Development businesses. With a successful history within online gaming, Ashley has driven Commercial and Product positions at the largest Games Development and distribution companies in Online Gaming. A MBA and Mathematics graduate, in 2013 he was inducted into the Gaming Intelligence HOT50.


    Ashley is a unique mix of deep technical and product understanding, with a pedigree of over 100 casino game titles, and a commercial visionary defining some of the largest industry changes in online game distribution over the last 5 years. Ashley is highly knowledgeable in many aspects of Game Development such as regulation, use of technology, game design and mathematics, whilst also blending a global perspective on player needs, market insights, and market mechanics that is needed to produce success in Online Casino Game Development.

    Ashley Sandyford-Sykes

    Ashley is a unique mix of deep technical and product understanding, with a pedigree of over 100 casino game titles, and a commercial visionary defining some of the largest industry changes in online game distribution over the last 5 years.

  • Arjan Korstjens

    Arjan Korstjens is a consultant, speaker and trainer in the international Casino industry. Working from his own company, Explayner, he helps casinos improving the result and effect of their Marketing in both the online and landbased industry. 

    Arjan Korstjens is a consultant, speaker and trainer in the international Casino industry. Working from his own company, Explayner, he helps casinos improving the result and effect of their Marketing in both the online and landbased world. He has worked for, amongst others, Holland Casino, Lottomatica, Grand Casino Luzern,  Merkur Casino, The Hippodrome and Partouche Casino Oostende.

     

    Arjan has a background in international advertising, being a founder of one of the first digital agencies in The Netherlands back in 1995. After his digital start he worked in traditional advertising, TV and for advertising companies.

    Arjan speaks at various conferences around the world, has been a speaker at The Slot Summit from its conception and is a favourite amongst attendees.

  • Lucien is an accomplished casino slot marketer with over 25 years of experience. Starting his career at Holland Casinos in slot operations, Lucien has had a successful career in various positions including earning himself the title of COO at Avalon Casino Development (part of the German Gauselmann Group) and working as an independent consultant for various casinos in Europe, Africa and Russia.

    Leading producers of casino equipment including: Gtech, Novomatic, Aristocrat, Casino Technology, Inspired Gaming Group and many others have all benefited from Lucien's advice on what casino operators, players in casinos and governments would expect from products for the gaming industry. Lucien has also previously been intensively involved in the Italian Gaming market, both with Concessionaires and Casinos. 

     

    Lucien WijsmanLucien Wijsman

    With over 25 years’ experience working in casinos across the globe, Lucien is a globally recognised trainer. Many of the leading players in the gaming industry have benefited from his training, and his courses are very well received. 

    Slot Academy
  • Igor SamardziskiIgor Samardziski

    A veteran of the gaming industry, Igor is highly knowledgeable in every area of an online gaming operation from both in-depth function perspective, as well as management of resource and KPI's with focus on Customer Service & Operations resource management

    Online Gaming Masterclass

    Igor Samardziski is the founder and CEO of Nexus Gaming Intelligence and is a renowned consultant on Gaming Product Intelligence.

    A veteran of the gaming industry, Igor has held positions with some of the biggest providers of gaming products today and in 2013, Igor was the recipient of the iGaming Representative of the Year award.

    Igor is a highly proficient individual specializing in gaming systems, start-up, operations and efficiency of Online Gaming and E-commerce business models, by expanding product verticals in new and existing businesses. Igor is highly knowledgeable in every area of an online gaming operation such as Fraud, AMLO, Bonus Abuse and Advantage Play from both in-depth function perspective as well as management of resource and KPI's with focus on Customer Service & Operations resource management.

  • Jonathan Smith is the founder of Sportsbook Training Services and a renowned sportsbook consultant with over 25 years in industry.

    An expert of the sports betting industry, Jonathan has held positions with some of the most notable trading providers, including; IG Sports, Ladbrokes and Sporting Index. Among his achievements are the introduction of in-play betting at the Crucible Theatre during the World Snooker Championships in 2002; on site provision of odds at several major boxing events, and the management of the Sporting Solutions Olympic 2012 industry-leading wholesale pricing service. 

    Jonathan SmithJonathan Smith

    A renowned sportsbook consultant with over 25 years’ experience, Jonathan has held positions with some of the most notable trading providers.

    Sports Betting Academy